What is futurism, or futurology?Futurology is the study of the future. A look at what people are doing research on now and try to figure out when they are likely to succeed and how all the various technologies will come together to change our lives. It is not a perfect science at all. Lots of important things that will change the world even ten years from now haven't been invented yet, and there will always be accidents or wars or other unpredictable events that change the direction things turn out in. The best you can do is see shapes appearing through the fog; but blurred or foggy vision is still better than none at all. However, in technology, lots of things are quite predictable, so you can get 85 percent accuracy at the ten-year horizon.
How can futurology help businesses?
Futurology is just the same as looking out through the car windscreen as you drive along. If you can see opportunities (or threats) up ahead, it is always an advantage. What surprises is that the companies should employ futurologists, but some businesses don't seem to look ahead at all. They are sitting ducks. Companies really need to identify what lies ahead so that they can prepare for it.
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nice story
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