If today's e-commerce companies could be visited by a Ghost of E-Business Future, they likely would want to know what challenges they would face in coming months and years, so they could prepare to meet them. One area that still presents a challenge and will continue to do so in years ahead is usability and navigation. Jared Spool, founding principal of usability firm "User Interface Engeneering", told the E-Commerce Times that some e-tailers still do not know why customers come to their sites. He said this lack of insight likely will not be overcome soon. "We see it all the time, that one little piece of information turns out to be tremendously important," he said. "Making a site usable is a process that takes understanding and time. There is still a great deal to be learned."
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