We thought the creation and operation of websites was mysterious Nobel prize stuff, the province of the wild-eyed and purple-haired. Any company, old or new, the does not see technology as important as breathing could be on its last breath.
Jack Welch, Former chairman of general electric., quoted in the observer, 14Th May 2000
The new information technologies that have brought dot.com businesses into being are simultaneously restructuring global markets and whole industry sectors, challenging conventional economic thinking, redefining how business is done, and impacting to varying degrees on every worker in the global market place.
Businesses are having to change-and change radically- in order to compete effectively in the web-based era: but the good news is that technological advances are opening as many windows or opportunity as they are threatening to close obsolete and outmoded ones. Successful organizations will be those who come fully to terms with the dynamics of a border less market place.
The new vurtial Business Organization-A New Reality
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